Embodying the best in current, ancient and future technologies, TRUE transcends momentary beauty to improve skin and soul. Here, every ingredient, every product, counts as cosmetics + skin + body unite to create evolutionary product categories, unique in philosophy and ingenuity.

True Cosmetics contain Idebenone. This new multifunctional compound which behaves like the well-known antioxidant Co-Enzyme Q10 and the potent depigmenting agent hydroquinone. Yet it is more effective than either- without the skin sensitizing action common to many results-driven ingredients. Unlike most effective de-agers, Idebenone is gentle enough for almost any skin. Unlike alpha hydroxy acids and retinoids, Idebenone works without any signs of irritation or additional sun or environmental vulnerability. Idebenone delivers super antioxidant protection and anti-inflammatory action that impedes skin’s free radical free-for-all. Counteracting environmental aging at its source, it helps skin relax and return to a younger-looking self. Smoother, brighter and unstressed. Fight aging from this day forward and from this day backward by helping reduce the visible signs of aging and prevent them too.